Experiential Retail
Little Words Project
New!Challenge
Build an in-house brand and creative function while accelerating retail growth for one of the fastest-growing lifestyle brands. The opportunity quickly evolved into strengthening the in-store experience, expanding retail locations, and translating the brand's digital success into physical retail.
Role
Senior Vice President of Brand & Marketing, partnering across creative, retail, operations, merchandising, and growth marketing to shape the next phase of the brand's retail evolution.
Strategic Approach
Established the foundation for an internal creative and brand team before shifting focus to retail strategy. Led the development of the Bead Bar concept, supported new store openings, retail marketing, and experiential brand activations, ensuring every customer touchpoint reflected the Little Words Project brand while extending its highly successful customization experience into stores.
Outcome
Laid the foundation for the Bead Bar as a signature retail experience, bringing the brand's strongest digital engagement tool into physical stores. The concept strengthened customer interaction, supported retail growth, and created a more immersive, customizable in-store experience that reinforced the brand's community-first identity.